From Promise to Reality: How Blockchain Gained the Trust of Businesses and Users with Rodrigo Duran Guzman

Rodrigo Durán from CryptoMKT analyzes the rise of cryptocurrencies as a means of payment, their efficiency, business adoption, and impact on financial inclusion

For years, cryptocurrencies were synonymous with high-risk investments and volatile assets. However, a quiet but powerful transition is underway: their evolution into a legitimate, efficient, and sought-after means of payment. Are cryptocurrencies ready to challenge traditional payment systems? Is their adoption a fad or a structural necessity in the global market?

To analyze this phenomenon, we spoke with Rodrigo Durán Guzmán, Communications Director at CryptoMKT, who offers us a clear view of the factors driving this financial revolution, from technical efficiency to an inevitable generational change.

Interview with Rodrigo Durán Guzmán

We are seeing more and more companies, from small startups to tech giants, beginning to accept cryptocurrencies. Does this mean that they have completed their transition from being just a store of value to a tool for use?

The evolution of cryptocurrencies as a means of payment reflects a structural change in the financial industry. They have gone from being perceived solely as a speculative asset to becoming a functional tool used by businesses and consumers for everyday transactions. This transition consolidates their legitimacy in the global economy.

One of the strongest arguments in their favor is efficiency. In what specific ways do they surpass traditional payment methods?

The use of cryptocurrencies as a means of payment responds to a clear need: to reduce time and costs in financial transactions. While an international transfer can take between 48 and 72 hours and accumulate bank fees, a crypto payment is settled in minutes and at significantly lower costs, which is driving its adoption in high-volume markets.

With so much volatility, how is the necessary confidence being generated for companies to commit to integrating this type of payment?

The incorporation of cryptocurrency payments by large companies is not a marketing strategy, but a response to real consumer demand. This phenomenon shows that trust in blockchain technology is no longer just a promise, but a reality backed by millions of users and verifiable transactions every day.

Is this impact the same in all regions, or are there markets where its value is even more evident?

In economies where access to the traditional financial system is limited, cryptocurrencies are establishing themselves as a viable alternative for commerce, digital payments, and remittances. Latin America is a prime example: there, the use of crypto allows users to circumvent banking barriers and facilitates the financial inclusion of historically excluded sectors.

Looking ahead, what do you think is the greatest potential for cryptocurrencies in the global payment system?

The true potential of cryptocurrencies as a means of payment lies in their ability to integrate into the global financial infrastructure without the need for traditional intermediaries. As long as regulation accompanies this process, we will see a sustained increase in their commercial use and a profound change in the way money moves around the world.

Finally, beyond technology and economics, there is a key cultural factor. How is this influencing the younger generations?

The younger generations are not asking themselves whether cryptocurrencies will become part of the payment system, but rather how and when they will be integrated on a massive scale. For them, digital is the norm, and in that context, crypto payments are not an innovation, but a logical consequence of their lifestyle.