How AI is Rewriting, Not Replacing, US Jobs: Simplifying Operations with John Lierley

John Lierley on how technology drives US business growth by simplifying operations, enhancing data-driven decisions, and strategically integrating AI for a competitive edge

The greatest barrier to business growth in the digital age is no longer a lack of technology, but a fundamental failure in strategic execution and human adoption.

In an era defined by rapid technological advancement, this is the idea that defends John Lierley, Vice President at RJ Young and a leader who translates complex technology into tangible business outcomes.

Through his lens, we will explore how American companies can move beyond simply acquiring tools to fostering a culture of operational clarity and disciplined execution, ensuring that technology serves as a true engine for growth, security, and competitive advantage.

Interview with John Lierley

How is technology helping businesses grow in the United States today?

Technology is driving growth by eliminating waste and increasing visibility. The organizations growing fastest are using it to connect disconnected systems, automate what slows their people down, and make faster decisions with better data. It’s not about buying more tools — it’s about simplifying operations, reducing risk, and freeing people to focus on higher-value work that moves revenue forward.

What are the biggest challenges American companies face when adopting new technologies?

It’s rarely the tech that fails — it’s execution. Most companies underestimate the human side: change management, adoption, and alignment. Too many projects start with “we need a tool” instead of “we need a process.” If leadership isn’t crystal clear on the why behind the investment, adoption dies on the vine. Success requires ownership from the top down and a clear plan to translate the investment into business outcomes.

How is artificial intelligence changing the U.S. job market?

AI is rewriting roles, not replacing them. It’s automating the repetitive work and forcing everyone — from finance to IT — to operate at a higher level. The best leaders are leaning in, using AI to enhance judgment and execution, not avoid it. The gap is widening between companies embracing it strategically and those still debating its place.

What role does innovation play in keeping the U.S. economy competitive globally?

Innovation is our advantage — always has been. But speed without security doesn’t scale. The companies and economies that win long-term will be those that can innovate responsibly — pairing creativity with resilience. The U.S. still leads in turning ideas into operational value faster than anyone else, but maintaining that lead depends on trust: secure data, protected IP, and disciplined execution.

How are small and medium-sized businesses in the U.S. using digital tools to expand?

SMBs finally have access to the same tech stack as the enterprise — cloud, automation, cybersecurity — without the enterprise price tag. The smart ones are using that to scale faster, eliminate manual processes, and protect their data like a Fortune 500. The difference is execution. The SMBs treating technology as a strategy, not a line item, are the ones breaking out of their market.

What are the main risks related to data privacy and cybersecurity in the U.S.?

The biggest risk is assuming your defenses from two years ago still work today. Threats have evolved — attackers aren’t just breaking in, they’re blending in. Spoofing, deepfakes, and behavioral attacks are replacing brute force. Every organization, regardless of size, has to move from reactive to proactive security — full visibility, continuous monitoring, and fast response. Cybersecurity isn’t a checkbox anymore; it’s the cost of doing business.