The AI Takeover: Generative Tech Becomes the Primary Digital Interface

AI is transforming consumer behavior. Globally, AI promises trillions in GDP gains and enhanced public services, while presenting challenges in job equity and regulation

According to the 2025 AI Intelligence report by Comscore, there is a comprehensive view of the adoption, engagement, and influence of generative AI tools on consumer behavior, transforming how consumers search, discover, and purchase.

AI assistant tools have reached a significant percentage of online users: 

• 36% of online users.

• 24% of mobile users.

The report highlights the increasing influence of AI-generated summaries on search results. Over 30% of desktop searches on Google now display an AI overview, up from 23% in April 2025. 

AI is playing an increasingly critical role at the point of decision-making. 63% of hotel bookers engaged with an AI platform before completing their reservation, and

7% of those bookers interacted with AI within minutes of the transaction, highlighting AI's immediate influence near the final conversion point. 

AI usage is growing across all age groups, with the 25–34 segment showing the highest volume increase. AI-related social media content drove over 64 million engagements in 2025, nearly doubling from 2024.

Reflecting the technology's massive sway, Comscore pinpointed the sources driving AI answers. Results show YouTube, Wikipedia, and Reddit are the top-cited sources, dominating the entertainment space. This strategic visibility also benefits Amazon in retail and Kayak and Tripadvisor in the high-stakes travel segment.

Tapping AI to Drive Global Economic

Growth and Benefits

The Global economy uses artificial intelligence (AI) to improve general welfare, mainly through significant gains in productivity, creating new industries and jobs, and enhancing the efficiency and accessibility of public services like healthcare and education. 

AI projects are expected to contribute up to $15.7 trillion to the global GDP by 2030, a significant increase driven by both increased productivity and the creation of new products and services.

While AI displaces some jobs, it simultaneously creates new job categories in fields like data science, AI ethics, and machine learning engineering.

AI automates repetitive tasks and optimizes complex processes, allowing businesses to operate more efficiently, reduce costs, and produce higher-quality goods and services.

It is transforming healthcare by improving the speed and accuracy of disease diagnosis, personalizing treatment plans, and streamlining hospital management.

Governments are leveraging AI to optimize administrative tasks, enhance fraud detection in social welfare programs, and deliver more efficient, citizen-responsive public services.

In education, it helps students personalize learning experiences that adapt to their needs. It is also perfect for visually impaired individuals and people with disabilities.

AI economic challenges

Some of the challenges are job displacement, need for upskilling, income inequality, AI can benefit some sectors over others (big tech/SMEs), productivity gaps between companies (Companies that use AI grow faster), and Regulatory and ethical issues that affect the economy. Therefore, there is a need for new policies that can promote better growth and stability.