When Tariffs Hit the BPO Market in the U.S.

The BPO industry in the United States is facing an unexpected challenge: the impact of tariffs and the growing pressures on operating costs

Key Points

• Rising tariffs and inflation are making BPO operations within the United States unsustainable.

• Guatemala emerges as the ideal nearshoring alternative thanks to its bilingual workforce, cost efficiency, and time-zone proximity.

• Nexis Solutions Group is changing the game as the only BPO with 100% Guatemalan capital that also integrates KPO into its proposal.

As inflation and trade adjustments drive up the cost of maintaining local operations, many U.S. companies are being forced to seek more profitable alternatives abroad. 

The result is clear: the costs of domestic outsourcing in the U.S. are no longer sustainable for many sectors, especially for small and medium-sized businesses that require efficiency without sacrificing quality. Against this backdrop, attention is shifting toward Central America as the new frontier for outsourcing.

Fabiola Pérez, CEO of Nexis Solutions Group, stated:

“Being 100% Guatemalan is not just a label, it is a declaration: the talent, the vision, and the capability already exist—we just needed to believe in ourselves. Every job we create at Nexis transforms a story: it is a young person who chooses to stay in the country, a mother who becomes empowered, and a nation that moves forward. Choosing Guatemala is choosing resilience, commitment, and a deep desire to move forward with dignity.”

The BPO Industry in Guatemala: Growth, Challenges, and a Unique Local Champion

The contact center and BPO industry in Guatemala has ceased to be a well-kept secret and has become a key driver of the regional economy. 

According to Statista, the sector will generate around US$231 million in 2025, with projected growth to US$311 million in 2030. In Central America, the market will exceed US$753 million by 2030, reflecting sustained regional growth.

Why Guatemala?

The answer is clear: a young, bilingual workforce, cultural affinity with North America, competitive energy costs, and the advantage of time-zone proximity, which facilitates real-time collaboration.

The Industry’s Main Challenges

Growth, however, comes with significant obstacles. Talent gaps persist in areas such as advanced English proficiency and specialized technical skills, which in some cases limit the ability to scale into more complex services. 

Added to this are complex regulatory environments that generate uncertainty for foreign investment and, at times, slow business decision-making. 

Finally, regional competition from countries like Costa Rica and El Salvador, who are also aggressively investing in the BPO sector—raises the bar and forces Guatemala to differentiate itself through innovation, quality, and unique value propositions.

Why Nexis Solutions Group is Changing the Game?

Nexis is not just another outsourcing provider: it is a catalyst for change in the Guatemalan BPO landscape.

• The Only Call Center with 100% Guatemalan Capital: By being entirely locally owned, Nexis ensures that the value created remains in Guatemala, driving jobs, training, and innovation that directly benefit the country.

• The Only BPO that Also Offers KPO: By combining BPO + KPO, Nexis goes beyond basic outsourcing services and delivers strategic, knowledge-based processes, providing clients not only with efficiency but also with business intelligence, market insights, and specialized expertise.

In short, Nexis demonstrates that Guatemala can compete globally not only as a low-cost destination, but as a center for innovation and strategic outsourcing.

The question is no longer whether the industry will continue to grow, that is guaranteed. The real question is: who will lead the change? Companies like Nexis Solutions Group, with deep local roots and a strategic vision, are proving that Guatemala can be much more than a low-cost destination: it can become a center of innovation, strategy, and national pride.