Why the Best Security is the Security You Don't See: Building Invisible Cybersecurity with George Abraham

George Abraham on balancing cybersecurity and customer experience in Australia. Making the secure path the easiest path for seamless, compliant, and invisible protection

In the modern cybersecurity landscape, the most effective defense is one the user doesn't even notice.

This philosophy is at the core of today's discussion with George Abraham, Global Chief Information Security Officer (CISO) at Influx.com. We'll be exploring the critical, and often delicate, balance between implementing ironclad security protocols and delivering a seamless, frictionless customer journey.

Drawing from his experience securing major North American and Australian brands, Abraham argues that the true measure of security success is its invisibility, when the secure path isn't just the safest, but also the easiest one to take.

Interview with George Abraham

How important is customer experience (CX) in the Australian cybersecurity industry today?

Critical. If security feels like a brick wall, customers will look for a side gate. The secure path has to be the easiest path. At Influx.com we serve mostly North American brands, so the bar is “secure and invisible” and Aussie users expect the same.

What challenges do cybersecurity companies face balancing strong security with smooth CX?

It’s a friction vs fraud tug-of-war. Lock it down too hard and you impact productivity; loosen it and risk creeps in. At Influx.com we are constantly balancing both ends.

How are Australian regulations influencing secure and user-friendly services?

They’re pushing “privacy by design”, strong access controls, faster breach response, and third party accountability. Practically that means data minimisation, encryption, good logging, and human friendly consent. For global brands we align AU expectations with SOC 2, so the experience is consistently secure across regions.

Where are the biggest growth opportunities for CX-driven cybersecurity in Australia?

Passwordless and risk-based auth to cut prompts. Invisible fraud controls, behaviour and device signals behind the scenes. SMB “secure by default” bundles, and live trust centers that turn transparency into a feature.

How can investment and funding support both innovation and customer trust?

Back platforms that remove friction identity, EDR/MDM, data security layers. At influx.com we prove it with independent audits, red teaming, and clear attestations customers understand. Invest in people and playbooks so frontline teams explain security in plain English. Measure both sides: handle time and fraud/false positive rates.

What advice for Aussie businesses improving CX while staying compliant?

Map the customer journey and fix the top three friction points first. Collect less, protect more. Prefer passwordless/risk based MFA. Rehearse the “bad day” with customer comms baked in. Show your work: a trust center and a fast path to a human.

Final thought from the Influx perspective?

We build security that travels well with same strong controls, localised experiences & plain language. Our rule: make the secure thing the easiest thing. When customers don’t feel the security, that’s usually when it’s working best.